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Key Tasks
Broaden and Put in force Expansion Methods:
Experimentation and Optimization
Buyer Insights and Comments
Base Reimbursement: $55,000 to $80,000 USD or native foreign money identical in response to revel in in this sort of function.Â
Bonus: Benefit proportion to be reviewed as a part of task be offering. We are winning and rising, and benefit proportion possible is prime.
Assessment
Sponsored via Craig Zingerline, Expansion Minded is a boutique micro-agency enthusiastic about serving to early level via expansion startups develop. We are in search of a Expansion Result in assist us carrier our purchasers and assist us achieve our corporate objectives.Â
What we do
Purchasers rent us to assist them in finding, convert, and retain consumers. We paintings from prime stage technique down into channel stage techniques, and each layer in-between. As an organization and group we care deeply about fixing the difficult issues our consumers face, and usually personal main elements of the selling facet in their industry.Â
We focal point first on business plan building, then ship techniques via a considerate, experiment pushed way. Our consumers agree with us with their industry – and we take our paintings severely.
The function
We’re in search of a skilled Expansion Lead to enroll in our small group. We care deeply about partnering with hardworking, considerate, and intellectually curious people who are sturdy generalists in advertising, gifted at writing and content material framework building, strategic considering, and who be able to cross deep into the weeds, serving to execute campaigns for our purchasers.
Sturdy consumer dealing with talents are a will have to – you will have to provide neatly, be capable of take comments and assume at the fly, and convey considerate, actionable paintings to the corporate on a daily basis.
Activity Assessment
Because the Expansion Lead, you’ll personal the expansion technique and execution throughout quite a lot of channels, specializing in buyer acquisition, activation, retention, and monetization. You are going to paintings carefully with consumer product, advertising, gross sales, and analytics groups to force person expansion, create scalable methods, and optimize conversion pathways to assist our purchasers reach and exceed their expansion objectives.
Key Tasks
Broaden and Put in force Expansion Methods:
— Deep figuring out and audit of the buyer’s present state of expansion.
— Design and execute expansion methods that duvet all of the buyer lifecycle, together with acquisition, conversion, retention, and enlargement.
— Establish new expansion alternatives for our purchasers via information research, buyer insights, and marketplace analysis.
— Rank the alternatives and provide proof as to the order during which execution of the tactic will have to apply.
Experimentation and Optimization
— Lead A/B trying out projects and expansion experiments to support buyer acquisition and conversion charges.
— Broaden an experimentation framework to briefly validate concepts and scale successful projects.
Knowledge-Pushed Resolution Making:
— Analyze information to know the effectiveness of expansion projects, measure KPIs, and make knowledgeable selections.
— Use buyer segmentation and cohort research to discover alternatives to extend person engagement and LTV.
Channel Possession
–Arrange and optimize channels like paid media, search engine optimization, content material advertising, e-mail, partnerships, and referral techniques. You don’t want to be a professional in all channels – we’d by no means be expecting that from any unmarried particular person, however you do wish to be a professional in no less than one space of promoting that you’ll be able to personal.Â
–Paintings with cross-functional groups to create and refine messaging, product positioning, and person reports.
Collaboration and Management
— Collaborate with each interior and consumer groups throughout advertising, product, and gross sales to verify alignment in expansion efforts.
— Act as an proprietor inside our small corporate, doing what it takes to assist our purchasers be successful.
–Skill to diplomatically assess tradeoffs between competing targets.
Buyer Insights and Comments
— Acquire buyer comments to tell product building and expansion methods.
— Keep as regards to consumers to deeply perceive their wishes and establish tactics so as to add extra worth.
–Confirmed revel in in a expansion function, ideally at a startup or fast paced atmosphere.
–Sturdy figuring out of expansion metrics and KPIs, together with CAC, LTV, churn, and conversion charges.
–Revel in with expansion advertising techniques throughout paid, natural, or spouse channels.
— STRONG copywriting and content material talents. Virtually the whole lot we do calls for nice content material. We have now an in-house editor that you’ll be able to leverage however you can wish to be main efforts on content material for a couple of purchasers.Â
— Deep hobby and/or revel in in leveraging AI gear to spice up your productiveness. We’re a prime output corporate even if we are small in dimension. We want applicants who’re already deeply leveraging AI, however at a minimal, you’ll have the will to be told new gear to extend your productiveness.Â
–Sturdy skill to be told as you cross.
–Skill to control a couple of initiatives and priorities in a fast paced atmosphere.
–Analytical mindset with sturdy revel in the use of information to force decision-making.
–Arms-on revel in with advertising gear and analytics platforms (e.g., Google Analytics, HubSpot, Mixpanel).
–Superb conversation talents and the power to paintings cross-functionally.
–Enthusiastic about person revel in, data-driven resolution making, and power finding out.
–Hardworking, considerate, and intellectually curious—a self-starter who values steady growth and collaboration.
Why Sign up for Us?
–Be part of a thrilling expansion adventure at a dynamic corporate this is in expansion mode ourselves.
–Paintings with a skilled, passionate, and collaborative group.
–Revel in alternatives for pro expansion, creativity, and autonomy.
To use, fill out the shape under.Â
Concerning the function
We are going to be offering a powerful beginning wage with a per month bonus plan. Advantages are integrated.
Base Reimbursement: $55,000 to $80,000 USD or native foreign money identical in response to revel in in this sort of function.Â
Bonus: Benefit proportion to be reviewed as a part of task be offering. We are winning and rising, and benefit proportion possible is prime.
Possible for fairness within the corporate will probably be thought to be after an preliminary analysis length.
