Your Section in Our Challenge:
Because the Fractional Expansion Advertising and marketing Supervisor, you are going to paintings intently with the Head of Advertising and marketing and the wider advertising crew to expand and execute methods that power subscriber acquisition, conversion, and retention. This strategic, hands-on position will play a important section in scaling our advertising efforts and overseeing key initiatives, similar to a CRM migration in collaboration with the product crew.
This position stories to the Head of Advertising and marketing and will likely be part-time (2-3 days a week) for 2-3 months.
Function is open to Australia, U.S. and Canada candidates.
What You’ll Be Doing…
- Increase and put into effect acquisition, conversion, and retention methods to develop Tinybeans’ subscriber base.
- Organize and optimise paid media campaigns throughout key platforms, riding cost-effective acquisition and engagement.
- Oversee and information internet affiliate marketing projects to make sure they give a contribution considerably to subscriber expansion.
- Collaborate with the product crew to devise and execute a CRM migration venture, making sure a continuing transition with minimum disruption to operations.
- Supply mentorship and strategic oversight for marketing campaign optimisation, making sure consistency in way and results.
- Give a contribution to broader expansion technique building, encompassing CRM, paid media, and search engine marketing, with a data-driven focal point on consumer acquisition and retention.
- Step in to control or supply path on key channels all the way through sessions of crew transition or if protection is wanted.
Who We’re Having a look For…
- 7+ years of enjoy in paid media expansion, demonstrating a confirmed observe file in scaling campaigns.
- 5+ years of experience in CRM platforms, with a focal point on consumer segmentation, lifecycle advertising, and buyer retention.
- Revel in mentoring, coaching, or main groups for steady expansion and building.
- Robust analytical talents, having the ability to derive insights from records and act on them strategically.
- A proactive, collaborative way, with remarkable communique talents and the power to control cross-functional initiatives.
- search engine marketing experience is an advantage, showcasing your talent to beef up natural achieve and fortify total advertising efficiency.
Standards For Good fortune…
- Strategic and tactical stability: Able to high-level strategic pondering, however keen to roll up your sleeves and get issues performed.
- Effects-oriented: Fascinated with assembly KPIs and riding measurable results.
- Management and mentorship: Ready to encourage and information junior crew participants to raise their talents.
- Adaptable and agile: At ease navigating converting priorities and environments.
Who We’re Having a look For…
- 7+ years of enjoy in paid media expansion, demonstrating a confirmed observe file in scaling campaigns.
- 5+ years of experience in CRM platforms, with a focal point on consumer segmentation, lifecycle advertising, and buyer retention.
- Revel in mentoring, coaching, or main groups for steady expansion and building.
- Robust analytical talents, having the ability to derive insights from records and act on them strategically.
- A proactive, collaborative way, with remarkable communique talents and the power to control cross-functional initiatives.
- search engine marketing experience is an advantage, showcasing your talent to beef up natural achieve and fortify total advertising efficiency.
Location & Hours
- Choice for Australia or U.S and Canada Pacific Time
- The crew is based mostly in North The us and Australia. This position would require overlapping trade hours (e.g, 6am AEST) and hours/days can also be flexed accordingly.
