Far off Head of Advertising at Podia

Our product can be utilized by way of just about someone development a web based industry as a “crew of 1”, and that flexibility is a double-edged sword; whilst we promise — and ship — a perfect revel in for our shoppers, there’s no blank buyer profile or set of verticals for us to focus on.

That’s the place you are available in.

Podia isn’t a stylish writer economic system startup, and we’re happy with that. We’ve been round since 2014, are successful, and are as a ways from the growth-at-all-costs venture-fueled mindset as you’ll believe.

On the identical time, development a robust cross-market emblem, and getting Podia in entrance of as many of us who may get pleasure from it as conceivable, is the most important precedence for us at this degree.

We’re in search of an skilled marketer with a a success observe document, outstanding style, and a need to construct a long lasting emblem that makes you, our crew, and our shoppers proud.

Here is what you’ll be able to do:

• Sign up for our management crew (along the CEO and the heads of every division) and feature a voice in company-level choices that have an effect on all departments. You’ll report back to Spencer Fry, our CEO, and likewise paintings intently with Len Markidan, our COO (and previous CMO).
• Create and personal execution of a solution to construct consciousness of and affinity for Podia out there, build up earnings (each new industry and growth), and successfully broaden our best-performing advertising and marketing channels.
• Arrange a advertising and marketing finances and crew. This yr’s variable advertising and marketing finances was once $500K, regardless that we observe zero-based budgeting and also you’ll be development the cheap from the bottom up in response to the business plan. The promoting crew these days has 3 other folks.
• Personal Advertising’s courting with different departments and paintings with them to power earnings (e.g., you’ll paintings with Product to search out development levers inside the platform, and with Beef up for launches and campaigns).
• Roll up your sleeves. Everybody at Podia, together with managers, ships paintings at Podia. For you, that almost certainly approach writing reproduction, speaking with shoppers, brainstorming positioning for brand new launches, and extra.
• Have a deep working out of the quantitative metrics that affect our industry’ efficiency, and use the ones insights to proactively establish and pursue development alternatives. We now have a Knowledge Lead who allow you to right here.

We are in search of any person with:

• A minimum of 8+ years of revel in in advertising and marketing, and a minimum of 2+ years of revel in in advertising and marketing management. You’ll have been a supervisor prior to, or you could already be working all the division. We’re open to each company and in-house revel in. The identify for this function will both be Senior Director of Advertising, Head of Advertising, or VP of Advertising, relying on revel in.
• Outstanding style and a top of the range bar. We care deeply about how Podia displays up out there, and want a advertising and marketing spouse whose style we agree with to constitute our emblem neatly.
• Product advertising and marketing chops. You will have to know — and be capable to display — easy methods to flip product updates and have releases into compelling tales that get customers excited to do so.
• Evidence of labor. Whilst we’re taking a look ahead to speaking with you, your outcomes will have to talk for themselves. We adore to look portfolios, examples of campaigns, emblem social accounts you’ve been answerable for, and the rest that displays us that you just’ve were given the chops.
• The facility to steadiness momentary priorities with long-term imaginative and prescient. Prioritization is at all times going to be a problem, and also you’ll wish to allocate sources in ways in which each lend a hand the industry develop within the brief time period (e.g. executing product launches and campaigns) and construct a long lasting emblem within the long-term.
• Self-discipline. Simply since the finances is there, doesn’t imply that it must be spent if we don’t have conviction within the swing. Simply because a channel is there, doesn’t imply that we wish to be placing ourselves into it if it’s now not a have compatibility for our emblem.
• An lively option to control who enjoys getting to grasp crew individuals, training them, and serving to them ship outcomes to the most productive in their attainable.
• A observe document of being results-oriented, holding your experiences responsible to targets, and staying aligned with company-wide priorities.
• Enjoy parsing thru metrics to split what’s actual and vital (threats and alternatives) from the whole thing else.
• A house base in North The united states.

Right here’s what you’ll get when you sign up for Podia:

• Aggressive repayment. We need to rent the most productive other folks, and we’re in a position to pay for them. Your repayment will probably be in response to revel in/point and will probably be benchmarked to the ninetieth percentile of US marketplace wage for the function.
• Marketplace-leading advantages together with 3 weeks paid holiday (plus some other week all the way through the December vacations), sabbaticals each 3 years (after which each two years after that), 401K fit, 100% paid medical insurance for US crew individuals (and a well being stipend for non-US crew individuals), paid circle of relatives depart, and extra. 
• Final flexibility. Out of doors of the 4 hours of overlap with Jap Time, paintings on every occasion and anywhere you’re employed preferrred. 
• Excessive autonomy. No micro-managing right here. After onboarding, you’ll be given high-level route after which left to resolve issues the best way you are feeling is preferrred. 
• We now have a impulsively rising base of passionate shoppers. Your paintings will probably be noticed and favored by way of loads of 1000’s of other folks. 

Sound such as you? Need to be a part of a wise, nimble, motivated crew operating arduous to construct one thing giant? Then let’s chat!