Concerning the Position:
Who You Are:
You are an audience-first philosopher who understands that what is absolute best for our viewers is in the long run absolute best for the industry, championing high quality and user-helpfulness in each piece, the use of information indicators to make enhancements in response to your viewers wishes.
You’re a father or mother for content material with objective, making sure the content material that is prioritized and revealed is the content material that may maximum successfully toughen your e-newsletter’s targets.
Your finger is at the pulse of the efficiency of your Most worthy pages—you often overview SERP and use efficiency information to research the content material, take motion to get well misplaced site visitors, and iterate strategically to toughen its score on the most sensible of SERP.
You domesticate certain relationships with influential SMEs, sourcing the most efficient participants and instrument mavens. You construct a powerful contributor pool, enabling you to assign, edit, and scale manufacturing whilst keeping up high quality. You ceaselessly search out alternatives to infuse content material with helpful SME insights, prioritizing the pages with essentially the most visibility and influence to your e-newsletter targets.
What You’ll Be Doing:
Make Top-High quality Content material That Ranks – Assign, edit, write, and put up remarkable, expert-driven content material that captivates audiences, ranks on the most sensible of seek effects, builds significant site visitors round high-priority subject spaces, and establishes your website as a depended on authority.
Deal with & Maximize Content material Efficiency – Turn out to be excellent content material into nice content material via preserving it contemporary, related, and higher than the contest. Improve content material, ceaselessly optimizing thru collaborative checking out with the search engine marketing group with a view to force site visitors, clicks on stock, and viewers subscription.
Raise Content material With SME Perception – Incessantly infuse content material with SME insights—firsthand tales, information issues from research and surveys, inside of jokes, and well-informed reviews. Craft content material that is deeply insightful and authentic, making dry and critical “paintings” subjects a laugh, attractive and human.
How Your Good fortune Will Be Measured:
Your Skillset Contains:
Great to Haves:
This complete time place is to be had as both a 100% far flung or optionally hybrid place if inside of a commutable distance from our administrative center. The position provides an an annual wage within the vary of $60,000 to $80,000 CAD. The variety is a information for the anticipated abilities, wisdom and revel in for brand new hires based totally in Canada most effective. Seniority degree and wage levels are decided thru interviews and a overview of training, revel in, wisdom, abilities, talents of the applicant, fairness with different group participants, and alignment with marketplace information. This implies levels will range for applicants based totally outdoor of Canada and/or at other seniority ranges. Along with annual wage, complete time staff are eligible for a discretionary bonus and a complete advantages package deal.
About Us:
Black and White Zebra is a swiftly rising, unbiased media tech corporate headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential virtual publications has been serving to thousands and thousands of folks be triumphant at paintings.
We were given our get started in 2011 as The Virtual Challenge Supervisor weblog, based via our CEO Ben Aston. Since then, we’ve grown into a world group of 70+ creators, strategists, and innovators with a portfolio of greater than 14 on-line publications. We experience an impact-driven surroundings that mixes the agility of a startup with the creativity of an company and the variety of an international corporate.
All of this enlargement is pushed via our dedication to our venture: In an international of evolving abilities, practices, and generation, we’re making a playbook for the way forward for paintings and empowering communities to create it with us.
Variety Fairness and Inclusion:Â
Black and White Zebra is an equivalent alternative employer and considers all applicants for employment irrespective of race, colour, faith, intercourse, nationwide beginning, citizenship, age, incapacity, marital standing, army or veteran’s standing (together with safe veterans, as could also be required via federal regulation), sexual orientation or every other class safe via regulation. We rejoice all backgrounds and attributes that proceed to help in making our group impactful, iterative, adaptable, and a laugh!