[Hiring] Director of Paid Advertising and marketing @Graphitehq

Graphite is a technology-enabled enlargement company that is helping fast-growing corporations like Masterclass, Perception, and BetterUp liberate sustainable earnings via content material and search engine optimization. We’re obsessive about have an effect on— it’s foundational to who we’re, why we’re a success, and the way we way turning in results for purchasers and in the long run, everybody on the net. We’re a completely allotted corporate with workforce contributors situated throughout North The united states, Latin The united states, and Europe. Come sign up for us and lend a hand us create the most productive content material, in every single place that issues.

The fast enlargement of our technology-enabled company industry has put us in a thrilling place to develop our workforce of strategic accounts, which has been foundational to our company’s luck. Because of this, we’re looking for an skilled Director of Paid Advertising and marketing with a powerful instructional background in industry or any STEM-related main, to reinforce us in our enlargement. This position calls for you to be resourceful, ingenious, and chronic to make enlargement advertising a a success strategic initiative for companions. You are feeling relaxed managing more than one tasks and dealing in a performance-driven setting whilst cultivating a powerful sense of workforce and collaboration. This can be a absolutely far off paintings alternative.

Key Obligations:

• Expand and Execute Paid Expansion Methods: Lead the advent and control of complete paid acquisition methods throughout virtual platforms (Google Commercials, Fb, LinkedIn, and many others.) to gas app downloads, owner-operator acquisition, and B2B call for technology for SMB fleets

• Marketing campaign Control: Oversee the end-to-end control of paid campaigns, together with key phrase analysis, target audience focused on, bid control, and artistic technique. Take a look at and optimize throughout channels to maximise ROI

• Channel Optimization: Determine and evaluation new and present paid channels for effectiveness in using acquisition at scale, specializing in cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)

• Efficiency Monitoring & Reporting: Analyze functionality knowledge and supply actionable insights to optimize campaigns. Create common studies on key metrics (CAC, LTV, CTR, ROAS) and supply suggestions for scaling and making improvements to potency

• Collaboration with Go-Useful Groups: Paintings intently with the product, gross sales, and operations groups to align paid media methods with broader industry goals, making sure seamless execution of campaigns and alignment with product choices

• Price range Control: Personal the paid advertising price range, making sure that spend is successfully allotted to fulfill enlargement objectives whilst optimizing for potency and cost-effectiveness

• A/B Trying out: Run ingenious and duplicate A/B exams to refine and support messaging throughout all paid advertising efforts

• Marketplace Analysis & Target audience Insights: Keep on most sensible of business tendencies and behavior marketplace analysis to grasp the aggressive panorama and in finding new alternatives to amplify marketplace succeed in

Necessities:

• Government Stakeholder Control: Confirmed trajectory of managing stakeholders on the VP stage or above

• Other folks control: Revel in overseeing and managing a workforce of direct collaborators

• Undertaking Control: Revel in managing shopper deliverables promptly. Leveraging communications to make sure all methods and deliverables will probably be delivered on time. 

• Knowledge Research: Outstanding knowledge research talents (you’re the go-to spreadsheet individual in your workforce)

• Marketing campaign Control: Experience in operating end-to-end campaigns—from ideation to pitch, ingenious briefing, implementation, and function dimension.

• Product: Superb product sense and fixing difficult issues of easy sublime product answers

• Technical Abilities: Gifted in paid advert platforms (Google Commercials, Fb Commercials, LinkedIn, and many others.) and internet analytics gear (Google Analytics, Amplitude, Mixpanel, and many others.). Familiarity with cell attribution platforms (e.g., AppsFlyer, Regulate, Department, and many others.) is a plus

How we’ll lend a hand:

Graphite’s challenge is to create an atmosphere the place you construct the most productive paintings of your occupation. To be able to facilitate this, we offer:

• Procedure As Wanted – We view the method so that you can empower higher paintings, now not as a chain of dogmatic regulations. We expand the most productive interior processes as we do merchandise – via iteration, dimension, and steady growth

• Autonomy – We agree with you to be superb at what you do. We can supply as a lot reinforce as wanted when wanted, however not more. You are going to have autonomy and company to force tasks ahead, and personal choices and results

• Versatile Paintings Setting – Versatile Paintings Setting – Everybody’s optimum paintings taste is exclusive. We function as a allotted workforce throughout the USA, Canada, Latin The united states and Europe. We optimize for productiveness and function, now not time spent in an place of job. Lend a hand us construct an optimum paintings setting that matches you as a person

• Repayment – We wish to paintings with the most productive other people within the Global and compensate accordingly

• Holiday & Time Off – To be able to be the most productive model of your self, you want time to recharge. We provide versatile PTO. Take time when you want it

• Advantages – We can be sure you have high quality well being care protection and alternatives to additional your schooling

Graphite supplies equivalent employment alternatives to all certified people with out regard to race, colour, faith, intercourse, gender identification, sexual orientation, being pregnant, age, nationwide starting place, bodily or psychological incapacity, army or veteran standing, genetic data or another secure classification.