Time zones: GMT (UTC +0)
Whats up 👋 I’m Emily, Senior Enlargement Advertising Supervisor at Pinpoint.
We’re a high-growth, bootstrapped HR-tech start-up development and promoting device that is helping in-house recruitment groups draw in, rent, and onboard the fitting skill. These days, we have now a powerful basis in position, with a mature product, speedy progress, robust product-market have compatibility, and satisfied shoppers.
In 2024, we wish to establish the channels that may release us into our subsequent segment of progress, and we’re in search of a Enlargement Advertising Supervisor to assist us do so. You’ll be our crew’s scientist and tinkerer, filled with concepts for brand new experiments and advert ideas lets take a look at.
A couple of issues to notice ahead of you observe:
- This can be a totally far flung position, however we are in search of anyone in the United Kingdom who is in a position to sign up for occasional in-person crew meetups in London.
- You’ll be running immediately in platforms your self, no longer running with an company.
- You’ll be doing your individual copywriting, however we do have a design company to toughen with imagery.
- That is a particularly crowded area and we should be 1% extra ingenious than our competition. We can not be triumphant via doing the similar issues everybody else is doing.
- We’re a small crew with a lot to do. We rent folks with large skillsets preferring to leap in and determine issues out on their very own relatively than ready on anyone else.
- Take over present paid advertising and marketing campaigns throughout LinkedIn, Google Commercials, and PPC.
- Run experiments to make stronger the ROI of present campaigns and take a look at out new virtual channels, corresponding to Meta, Reddit, or Show.
- Organize advertisements end-to-end, from ideation, to copywriting, to design briefs, to importing into platform, to reporting and optimizing through the years.
- Steadily recommend your individual concepts for advert campaigns or progress experiments, subsidized up with knowledge.
- File on advertising and marketing task on a standard cadence, monitoring KPIs and articulating what the effects imply for our technique transferring forwards.
- Give a contribution to wider campaigns as a part of the expansion advertising and marketing serve as, for instance occasions, web site conversion optimization, influencer campaigns, and social media stunts.
- Give a contribution to income targets—generate and seize call for that guarantees the entire Advertising & Gross sales crew reliably hits our targets for brand new alternatives, pipeline, income, retention, and churn.
Tech stack: Hubspot, WordPress,Ahrefs,Descript, Figma, Asana, GSuite, Slack, Perception.
- A minimum of 3 years of enjoy in progress, virtual, or efficiency advertising and marketing.
- Revel in operating B2B advertisements on a minimum of one advert platform, with willingness to use this enjoy to different platforms as wanted.
- Sturdy urge for food for finding out new talents and applied sciences.
- Curious mindset with skill to means issues from first rules to increase ingenious answers, experiments, and assessments.
- Startup enjoy and the power to paintings successfully with restricted assets.
- Scrappy perspective and resolution to conquer demanding situations and get issues executed.
- Talent to stability making plans with execution.
- Enthusiasm for each diving into channels to make granular adjustments and examining numbers to give a contribution to technique.
- At ease writing advert replica in a conversational, non-generic taste.
- Want to paintings in a small crew with bold targets.
- Primarily based in the United Kingdom.
