Faraway PPC Specialist (U.S. Based totally, Faraway) at SimpleTiger

Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10)

At SimpleTiger, we search an skilled and pushed PPC Specialist to sign up for our SaaS advertising and marketing group. The perfect candidate will construct, release, set up, and optimize advert campaigns throughout Google Advertisements, Fb, Instagram, and LinkedIn. The PPC Specialist will play a an important position in maximizing the go back on funding (ROI) of our SaaS purchasers’ promoting efforts and can paintings carefully with the promoting, gross sales, and product groups to make sure the a hit execution of our consumer’s paid promoting methods.

As our new PPC Specialist, you’ve got 3-5 years of hands-on revel in managing PPC campaigns, ideally in a B2B SaaS setting. You’ll be able to be crafting and optimizing campaigns throughout platforms like Google Advertisements, Meta, Linkedin, and others; in the event you’ve dabbled in different advert platforms, that is an advantage.

Your sturdy wisdom of PPC platforms, equipment, very best practices, and talent to dive into knowledge, determine tendencies, and optimize for efficiency will pressure our methods ahead. Gear like Google Analytics and Google Looker Studio are your relied on allies, and your communique abilities make complicated knowledge out there to all purchasers.

Key Obligations:

Expand and put in force a complete PPC technique for our purchasers, in collaboration with the Director of PPC, concentrated on more than one channels, together with Google Advertisements, Meta, LinkedIn, and different advert platforms.
Construct and release advert campaigns from scratch, together with key phrase analysis, advert team structuring, bid control, and advert ingenious construction.
Frequently observe, set up, and optimize campaigns to succeed in efficiency metrics equivalent to CTR, CPC, CPA, and ROI.
Behavior A/B trying out to spot high-performing advert creatives, touchdown pages, and concentrated on methods.
Collaborate with the content material and design groups to create compelling advert creatives that resonate with the objective target audience and pressure conversions.
Analyze and document on marketing campaign efficiency, offering actionable insights and suggestions for growth.
Keep up-to-date with trade tendencies, platform updates, and very best practices to make sure optimum marketing campaign efficiency.
Expand and set up advert budgets, making sure cost-effective campaigns align with total advertising and marketing targets.
Paintings carefully with the gross sales and product groups to align marketing campaign targets with trade targets and refine concentrated on methods in keeping with buyer insights.
Foster sturdy relationships with promoting platform representatives, making sure we obtain the most productive give a boost to and get entry to to new options and beta alternatives.
Fast, responsive, and proactive communique with purchasers with energetic accounts.

Necessities:

At least 3-5 years of revel in managing PPC campaigns, with a plus for any revel in in a B2B SaaS setting.
Demonstrable revel in in managing campaigns throughout Google Advertisements, Meta, and LinkedIn. Different advert platforms are a plus.
Robust wisdom of PPC platforms, equipment, and very best practices.
Very good analytical abilities and the facility to interpret knowledge, determine tendencies, and optimize marketing campaign efficiency.
Enjoy with conversion monitoring, together with on-line and offline conversions
Talented in the use of analytics and reporting equipment equivalent to Google Analytics, Google Looker Studio, or an identical platforms.
Enjoy with Hubspot and/or Salesforce is most popular however now not required.
Robust communique and presentation abilities, being able to successfully put across complicated knowledge to technical and non-technical stakeholders.
Extremely arranged, detail-oriented, and ready to regulate more than one tasks concurrently.
Self-motivated, being able to paintings independently and in a group setting.
Google Advertisements and Fb Blueprint certifications are most popular however now not required.