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Optimistic is a number one social have an effect on technique and design company that is helping advance social, environmental, and financial justice. We’re a close-knit, dedicated, and values-driven staff of mavens and advocates who spouse with bold organizations to make the sector a extra honest, equitable, and sustainable position. In the event you’d love to get a really feel for our tradition, learn our corporate values right here.
We’re on the lookout for a contract Virtual Strategist to sign up for our staff on a part-time foundation who will lend a hand with analysis, research, and technique for website online design tasks. This function is a brilliant have compatibility for a seasoned strategist with a keenness for social have an effect on who has nice analysis talents and a powerful working out of the way nonprofit manufacturers can successfully interact audiences, specifically by way of internet sites that emphasize storytelling and information mobilization.
Please observe: Strategists making use of for this function must reveal a prepared working out of name storytelling by way of virtual channels. This isn’t a task for virtual strategists involved in apps or merchandise.
Your analysis, insights, and ensuing technique would be the basis on which we design and construct logo studies that pressure social have an effect on—essentially by way of internet sites that successfully place nonprofit manufacturers to deepen target audience engagement, ship precious content material, and pressure measurable results.
You’re going to be concerned within the discovery and building of methods for our social have an effect on shoppers which might be the root of the logo studies they invent. You might be nice at working out the way to successfully place and enhance a logo. You deeply perceive the significance of name and feature a focal point on target audience wishes and objectives. And also you’re pushed via the results and affects that our shoppers are searching for to have by way of our paintings in combination.Â
You’re assured main asset evaluations, discovery actions, surveys, interviews, and table and target audience analysis to know the ecosystem through which a logo exists and its demanding situations and alternatives. You ask probing questions and make suggestions as a part of virtual tests. You’re employed with shoppers to create transparent objectives, results, and KPIs and also you’ll broaden methods which might be documented in Strategic Briefs that make the ones objectives measurable and doable. You thrive on the intersection of name, content material, design, and era. You’re a collaborative spouse who understands content material, UX, design, and engineering to verify that there’s a sturdy, connective through-line between technique and execution.Â
- Logo & Virtual Analysis: Audit and analyze shopper property, habits stakeholder interviews, create and analyze surveys, carry out website online tests, habits table analysis and competitor/peer/sector audits, audit website online options and content material, and different analysis as wanted.
- Analytics Assessment: Assessment website online efficiency and web page analytics by way of Google Analytics, Crazyegg, or different platforms and write your findings, research, and suggestions.
- Ideation & Suggestions: Lend a hand in synthesizing analysis/discovery/workshop output into Tests that outline priorities, pose clarifying questions, supply avenues for additional exploration, and make suggestions for suitable techniques to succeed in logo/virtual objectives.
- Technique Building: Broaden technique paperwork, reminiscent of Technique Briefs that enhance logo positioning and price and that pressure target audience engagement throughout virtual channels, participating with Optimistic staff leads in different disciplines as suitable.
- A deep want to paintings within the social have an effect on house to assist clear up complicated societal problems.
- A collaborative mindset and a powerful working out of the way the intersection of content material, design, and era builds logo studies in large-scale internet sites.
- Very good listening talents and the facility to make humans really feel like they’re being heard and understood.
- A zeal for humans, manufacturers, designed studies, storytelling, and content material engagement.
- Remarkable writing talents and the facility to steer via articulating transparent and compelling concepts.
- Remarkable presentation talents and the facility to stay attendees engaged and feeling assured to your suggestions.
- A quick processor who can temporarily see patterns, topics, and traits, and who excels at offering insights, particularly within the second all over crew discussion.
- A versatile mindset and an way that treats each scenario as distinctive, whilst depending on a constant procedure to navigate it.
- A piece taste this is arranged and methodical in its strategy to informing technique.
- Nice interviewing talents and the facility to assist humans jointly uncover not-obvious issues and get a hold of cutting edge answers.
- An excessively transparent viewpoint at the results you imagine technique should supply and a toolbox stuffed with frameworks and methodologies that you just depend on to supply constant results.
- A robust skill to devour and make observations and suggestions from qualitative and quantitative knowledge.
- Case research that exhibit your strategy to and leads to analysis and technique, certainly for website online engagements, and preferably additionally associated with logo paintings.
- Minimal 5 years of revel in as a strategist with emphasis in virtual/website online engagement.
- Enjoy creating people-centered engagement methods for content-rich internet sites.
- Flexibility to paintings inside Optimistic’s established processes.
- A love of branding.
- Skillability with InDesign.
- Enjoy with UX analytics (Instance: CrazyEgg or Hotjar).
- Enjoy operating with Google Analytics and/or different virtual analytics platforms.
- Enjoy with Content material Technique and Content material Design.
- Skill to habits usability research and UX analysis.
- Wisdom of WordPress and internet building processes.
- Enjoy with search engine optimization.
- Enjoy with virtual advertising and marketing and martech platforms.
- Enjoy with CRM technique and platforms.
- Enjoy with social media technique.
We imagine strongly that variety is one in every of our best strengths—that the extra views we convey to the combo, the simpler we’re as humans and the simpler spouse we’re for our shoppers. So, in taking into account if Optimistic is a great have compatibility for you, know that each one we care about is that you just’re certified to do the activity, percentage maximum or all of our values, and wish to be right here. Those are the issues we’ll be comparing for each applicant—and if you happen to meet the ones and upload to our variety, all of the higher.
We needless to say applicants don’t seem to be going to fulfill all of our desired standards—then again we inspire you to use anyway if you happen to meet a few of them. We’re having a look to broaden relationships with a couple of freelance virtual strategists and can center of attention for your strengths whilst supplying you with publicity to spaces you’d such as you develop in.Â
Be aware: All applicants should post virtual technique transient examples
- Publish your software HERE!Â
- If it looks as if a excellent have compatibility, you’ll be contacted via our Director of Technique | UX to speak about your software and the alternatives we now have to be had.
