We’re in search of a dynamic and results-driven Advertising and marketing Systems Supervisor to sign up for our group. The perfect candidate could have at least 8 years of related enjoy in advertising and marketing, with a robust center of attention on advertising and marketing communications, execution and analytical abilities. This function calls for confirmed experience in visitor acquisition systems, reseller channel beef up, and the writing and building of gross sales cycle beef up and concept management content material and gear. The candidate should be hands-on, in a position to managing their very own workload to points in time, managing exterior sources, and making sure that the Advertising and marketing price range is ready and tightly controlled. Collaboration and efficient verbal exchange throughout the corporate are key elements of this function.
- Broaden and execute Advertising and marketing systems: Design and put in force measurable advertising and marketing systems geared toward visitor acquisition and retention. Make the most of a take a look at and be told procedure to refine, combine, and increase efforts according to good fortune metrics. Systems would possibly come with:
- Virtual and social: Create and set up virtual and social media advertising and marketing campaigns, together with LinkedIn campaigns, Google Advertisements, search engine marketing, e-mail advertising and marketing, webinars, assessment websites akin to Capterra, and affiliation advertising and marketing.
- LinkedIn campaigns: Paintings with an company to expand focused LinkedIn campaigns to interact possible consumers and power lead era.
- Google advertisements: Paintings with an company to devise and execute efficient Google Advertisements campaigns to extend visibility and draw in fine quality leads.
- search engine marketing: Set up company to successfully deploy search engine marketing methods to enhance natural seek scores and power site visitors.
- Electronic mail advertising and marketing: Create and set up e-mail advertising and marketing campaigns to nurture leads and convert them into certified leads and consumers. Determine e-mail lists and/or paintings with companions to leverage their relationships.
- Webinars: Paintings with gross sales group and companions to prepare and host webinars to spot and teach potential consumers.
- Affiliation advertising and marketing: Spouse with technique and vertical associations to advertise our answers and leverage relationships with their constituents to additional determine our credibility whilst riding new leads.
- Influencer systems: Determine and interact with trade influencers to magnify the corporate’s message and power visitor acquisition.
- Enhance reseller channels: Create and set up advertising and marketing tasks to obtain new resellers and beef up and make stronger the efficiency of present and long run resellers.
- Execute content material business plan and supporting Gross sales gear: Broaden and handle concept management and gross sales beef up content material and gear to help the Gross sales group all the way through the gross sales cycle, to enhance win ratios and boost up the gross sales procedure.
- Oversee Content material Era: Paintings with exterior writers to analyze data to incorporate in advertising and marketing content material, determine outlines for the content material, and edit the content material from exterior writers.
- Analyze Advertising and marketing efficiency: Use data-driven insights to measure the effectiveness of promoting campaigns and modify methods and tasks accordingly.
- Set up exterior sources: Determine and oversee exterior distributors, together with copywriters, designers, search engine marketing and virtual company, and different contractors, making sure fine quality deliverables.
- Funds control: Successfully set up advertising and marketing budgets to devise, making sure optimum allocation of sources to succeed in income targets.
- Collaborate cross-functionally: Paintings intently with quite a lot of interior stakeholders to align efforts to key targets.
Revel in: No less than 8 years of related advertising and marketing enjoy, ideally inside a B2B SaaS setting, ideally advertising and marketing to government leaders in technique, finance, or operations.
Abilities:
- Sturdy execution and analytical abilities.
- Skillability in visitor acquisition systems and reseller channel beef up.
- Experience in construction and managing customer-facing content material and gross sales beef up gear.
- Demonstrated good fortune in virtual and social advertising and marketing campaigns, together with LinkedIn campaigns, Google Advertisements, search engine marketing, e-mail advertising and marketing, webinars, affiliation advertising and marketing, and influencer systems.
- Revel in managing exterior sources akin to businesses, copywriters and architects.
- Very good price range control abilities.
Attributes:
- Extremely execution-oriented with a hands-on method.
- Impartial plus robust collaborative and verbal exchange abilities.
- Skill to paintings successfully in a fast moving, dynamic setting.
- Confirmed monitor report of turning in a success advertising and marketing systems.
- Adaptability and willingness to be informed new advertising and marketing applied sciences and methods.
Schooling:
Bachelor’s stage in advertising and marketing, industry management, or a comparable box. An MBA or related complicated stage is a plus.
- Beneficiant holiday time
- Implausible advantages, together with 100% paid scientific, dental, and imaginative and prescient insurance coverage for you, and 80% protection for members of the family
- Existence insurance coverage and long-term incapacity insurance coverage
- Easy IRA with matching
- All federal vacations off
- Trans-inclusive advantages
- 100% work at home in a remote-first corporate
- Should be a US citizen because of federal contracting necessities
- Bachelor’s stage required
- Should be to be had to go back and forth to Washington, DC two times in step with yr (at our expense)
- Should have the ability to cross a felony background test
