Only a couple of days in the past, Apple CEO Tim Cook dinner tweeted out a video professionalmoting, “the brand new iPad Professional: the thinnest product we’ve ever created.” The reaction has been overwhelming, and overwhelmingly negative: for plenty of viewers, the advert’s imagery of a hydraulic press overwhelming a heap of musical instruments, artwork supplies, and vintage inputtainment right into a single pill inadvertently articulated a discomfortress they’ve lengthy felt with technology’s direction prior to now couple of a long time. Because the novelist Hari Kunzru put it, “Weigh downing the symbols of human creativity to professionalduce a homogenized emblemed slab is pretty a lot the place the tech induscheck out is at in 2024.”
One gainedders whether or not this is able to have surprised Aldous Huxley. He beneathstood, as he explains in the 1961 BBC interview above, that “when you plant the seed of implemented science or technology, it professionalceeds to develop, and it grows according to the regulations of its personal being. And the regulations of its being aren’t necessarily the similar because the regulations of our being.”
Even six a long time in the past, he and certain others had the sense, which has since develop into truthfully common, that “guy is being subjected to his personal inventions, that he’s now the victim of his personal technology”; that “the development of new social and scientific history has created an international by which guy appears to be made for technology moderately than the other manner round.”
Having written his acclaimed dystopian novel Courageous New International thirty years earlier, Huxley was once established as a seer of possible technology-driven overallitarian futures. He beneathstood that “we’re a little reluctant to embark upon technology, to permit technology to take over,” however that, “in the end, we generally succumb,” permiting ourselves to be mastered through our personal creations. On this, he resembles the Julia of Byron’s Don Juan, who, “whisin line withing ‘I can ne’er condespatched’ – condespatcheded.” Huxley additionally knew that “it’s possible to make people content with their servitude,” much more effectively in modernity than antiquity: “you’ll professionalvide them with bread and circuses, and you’ll professionalvide them with finishmuch less quantities of distraction and professionalpaganda” — delivered, right here within the twenty-first-century, immediately to the instrument in our hand.
Related content:
Aldous Huxley Predicts in 1950 What the International Will Glance Like within the Yr 2000
An Animated Aldous Huxley Identifies the Dystopian Threats to Our Loosedom (1958)
Aldous Huxley Tells Mike Wallace What Will Spoil Democracy: Overpopulos angelestion, Medicine & Insidious Technology (1958)
Aldous Huxley to George Orwell: My Hellish Imaginative and prescient of the Long run is Wagerter Than Yours (1949)
Listen Aldous Huxley Narprice His Dystopian Masterpiece Courageous New International
Aldous Huxley, Death of Cancer, Left This International Go back and forthping on LSD (1963)
Based totally in Seoul, Colin Marshall writes and hugecasts on towns, language, and culture. His tasks come with the Substack newsletter Books on Towns, the guide The Statemuch less Town: a Stroll thru Twenty first-Century Los Angeles and the video collection The Town in Cinema. Follow him on Twitter at @colinmarshall or on Faceguide.