SimpleTiger is on the lookout for a brand new Content material Marketer to enroll in the crew and fill our “Content material Coordinator” place!
This position is likely one of the maximum constant contact issues with our purchasers within the search engine optimization and content material advertising task and is chargeable for acting Content material Methods on the outset of tasks, examining the most important alternatives a consumer has to beef up on-page efficiency for his or her website and make actionable suggestions to instantly beef up their efficiency, aiding our Head of Content material and Content material Manufacturing Managers with Content material Manufacturing paintings, together with pulling key phrase records on attainable content material subjects, writing content material outlines, recommending UX enhancements on websites, and different movements that assist push our methods ahead, in addition to taking part with our search engine optimization Strategists in a team-oriented structure.
As a member of a small however rising Content material Advertising and marketing crew at a boutique company you’re going to assist us give you the easiest provider to our purchasers whilst additionally serving to us scale out our crew and construct/refine processes (maximum of which can be already in position).
It’s vitally essential for this position to be a excellent communicator, each by way of textual content and on calls – as this position may have many constant contact issues with our purchasers and require numerous data pass-through each internally inside of our crew and externally with our purchasers.
Consideration to element is an crucial a part of this position, and a capability to pick out up at the intent at the back of key phrases {that a} consumer would possibly seek for whilst on the lookout for a undeniable form of data on a consumer’s website – whether or not that be a structural “answer” or “provider” web page or an academic piece of content material. There’s numerous nuance to this position so it’s useful to be a “self-starter” and have the ability to suppose out of doors of the field regularly.
Whilst this can be a ingenious position, it’s additionally an excessively analytical position, dissecting key phrase records in combination and making sense of those seek quantity numbers and problem rankings to purchasers in order that they are able to perceive what to anticipate with each and every advice we make is of paramount significance.
Obligations & expectancies of this position:
- Acting preliminary exams of Content material efficiency for brand spanking new purchasers coming in right through our roadmap segment to peer fast wins and primary spaces of alternative for purchasers sooner than they begin a full-scale engagement
- Acting the Content material Technique portion of our 4-Section Framework on the outset of tasks to beef up our shopper’s on-site efficiency early on
- Acting periodic Content material Key phrase Analysis to search out the most productive key phrases a consumer must be concentrated on with their content material manufacturing finances that we can be managing in our tasks
- Running to resolve the most productive content material classes for shopper’s blogs and different assets
- Figuring out the most productive key phrase goals for weblog content material manufacturing, or higher alternatives for larger guides
- Acting spot analysis to search out new content material subjects when a consumer has a transformation in industry focal point
- Participating with any other search engine optimization Strategist as a unified crew tackling a collection of our total shopper portfolio in combination
- Being a bridge between our purchasers and our content material manufacturing crew, generating content material calendars, editorial methods, and content material outlines, and deciding content material subjects to hide that our manufacturing crew can satisfy
- Developing detailed suggestions to beef up current pages on a consumer’s website by way of including further lacking sections we see as alternatives from a key phrase viewpoint, in addition to recommending fully new pages {that a} shopper does not lately have – and outlining the ones pages completely.
- Inspecting Content material Alternatives in an ongoing model for our purchasers
- Auditing and examining UX alternatives purchasers may just beef up upon for higher on-page score efficiency and conversion alternatives for his or her guests
- Constantly examining Content material KPIs to peer how our content material is acting for our purchasers and offering context to our purchasers
- Running with our Head of Content material to beef up processes which might be out of date or inefficient and frequently expand the position as we scale and rent new other folks for added shopper pods
Should-haves for this position:
- search engine optimization revel in/wisdom is a must have for this position as we’re depending on you to have at minimal a base stage of data that may be constructed on with our processes and coaching
- We’re a service-based corporate, so interpersonal abilities and high quality verbal exchange are extremely essential – particularly on this position
- Self-motivated, proactive, and arranged
- Talent to self-edit content material, high quality writing abilities
- Speedy at finding out new gear and programs, a curious mindset towards discovering higher answers at scale
- Power in records research and discernment of transparent suggestions, transparent crucial pondering, and problem-solving abilities
- A process-driven mindset, being able to be ingenious and suppose out of doors of the field
- US-based, although we’re a far flung corporate this position comes to being on constant calls with our essentially US-based clientele, and thus being compliant with PST-EST time zones for shopper calls and inner chats
- A capability to temporarily analysis and perceive shopper’s companies by way of a technique of Q&A with purchasers in addition to deep non-public analysis into their group and industry answers – all to empathize with their would-be shoppers which we’re making an attempt to draw by way of seek
- A capability to stick to closing dates and transfer temporarily by way of paintings whilst keeping up a prime stage of output high quality – we carry out numerous a lot of these analysis items every month so it’s essential so as to carry out them temporarily however as it should be and have the ability to transfer directly to the following shopper
- A capability to paintings as a cohesive member of a crew of people all running towards a central purpose of creating our shopper’s websites and content material carry out higher and constantly
- A good outlook to your paintings and a zeal to be told and higher your self – we wish paintings to be a laugh and joyous, and we wish our purchasers so as to sense our pleasure once we assist them prevail
Great-to-haves for this position:
- Copywriting revel in
- Enjoy running with SaaS firms / B2B firms in both an company, freelance, or in-house capability
- Content material modifying revel in is in point of fact useful, however isn’t 100% required
- A capability to make use of a device and constantly recall to mind enhancements to make programs extra environment friendly and constant of their high quality of output
- A starvation to be told up to you’ll about our business and grasp your position throughout the corporate
- A capability to change from a data-centric mindset to an artistic, organizational mindset to conform the knowledge we pull to the ingenious answers a consumer must use to place that records into motion
- A thoughts for records visualization, group, and verbal exchange
- Enjoy with Slack, Monday, Toggl, Google Analytics, Google Sheets, Ahrefs, SurferSEO, and different gear utilized by our crew for mission control or records assortment & group
Reimbursement & Advantages:
- 100% Faraway Paintings Setting
- Effects Simplest Paintings Setting
- Versatile running hours/holidays
- Pc equipped for all crew participants
- All standard US vacations seen with complete paid day off
- Well being Insurance coverage equipped in the course of the JustWorks HR platform (AETNA)
- 401(ok) by way of Guiding principle
- Coworking House Stipend
- Administrative center Provide Allowance
